COMPANY PROFILE OF SCHWEPPES :

BRAND HISTORY:

In the late eighteenth century, Johann Jacob Schweppe, a German watchmaker and amateur scientist, developed an efficient process to manufacture carbonated mineral water. He founded the Schweppes Company in Geneva in 1783, but later moved to London in the year 1790 to develop the business there. Schweppes was named after Schweppe. In the early 1800s, the firm continued to establish itself on a national scale. During this period it faced challenges from many competitors and imitators but Schweppes managed to retain its position. The firm continued to establish itself on a national scale. By 1831 Schweppes had become the suppliers of Soda Water. The business then extended to include new products called Flavored soft drinks such as lemonade .Their product range continued to expand in 1870’s with the inclusion of Tonic Water .The company witnessed unprecedented growth over the years. By 1957, it had increased its reach and introduced bitter lemon to their product range .In 1969, the Schweppes Ltd, merged with the Cadbury group Ltd, to create Cadbury Schweppes plc.In 1999 the Schweppes brand was sold in some countries to the Coco Cola company.
Over the few years Schweppes have broadened its range to cover not only bitter and mixer products but also fruit flavored soft drinks with exciting blends of different fruit.

PACKAGING HISTORY:
Schweppes had its unique packaging history. It used three different types of bottle during the period 1791 to 1831:
1. The first launch in the market was a half pint Hamilton bottle in olive green glass, embossed as 'J Schweppes & Co, Genuine Superior Aerated Waters, 79 Margaret Street'.
2. Then a sort of similar shape bottle was brought into the market, but in salt-glazed, brown stoneware.
3. After that a flat-bottomed egg shaped, stoneware ginger beer bottle, in brown salt-glaze, appeared in the market.
At the beginning of 1831, J. Schweppe & Co moved to 51 Berners Street. The Berners Street egg-soda was the principal bottle used by the company until the turn of the century.

By the year 1987, flat-bottomed egg-soda bottle, which could stand upright, was introduced. This remained in use until about 1925. Around 1910, crown corks were replaced by wired-on corks.

Ginger Ale was in a straight-sided, dark green bottle, with wired-on cork covered in silver tinfoil. There was a label on the body and on the neck. All bottles either incorporated the Royal Warrant or had the word 'Schweppes' embossed vertically on the side.With the war over, Schweppes decided to standardise all its bottles, other thanan Ginger Beer and Seltzer. There were two sizes only: 10 ounces and 6 ounces. All bottles were pale green, except for Ginger Ale, being dark green in colour. In 1922, a third size was added, for Soda Water only. This was a small bottle that became known as a 'Schweplet' .

In 2003, Schweppes introduces a new bottle shape, a contemporary rendition of the traditional Schweppes 'egg soda' bottle.
ADVERTISING ACTIVITIES OF SCHWEPPES:

Since 1900’s, humour sophistication and maturity have been the main hallmark for Schweppes’s advertising activities. But its advertisement first appeared in London newspaper’s when it started producing mineral water. From 1920 onward’s it started expanding it’ s advertising ranges through glossy magazines, in theatres.Over the years their advertisement were accompanied by several promotional activities.1950’s was the post war era which brought successful campaigns such as “Schweppervescence”.During 1960 it developed its first tv campaign. Over the years, its advertising campaigns witnessed its creative use of brand names.Examples appear even in the early slogans, such as 'Thirsty-take the necessary Schweppes', 'Schweppervescence', 'Schweppshire' and 'Schhh... You Know Who'.And it still continuing its advertising campaigns with lots of creativity and campaigns.


Currently Schweppes is manufactured by Dr Pepper Snapple Group in the USA.In the European countries it is manufactured by the Coco Cola company.
The 'Schweppes' product range now includes: its classic
· 'Schweppes' Lemonade; original
· 'Schweppes' Bitter Lemon;
· 'Schweppes' Indian Tonic Water;
· 'Schweppes' Ginger Ale; 'Schweppes' Soda Water;
· 'Schweppes' Russchian (perfect mixed with Vodka) and a
· Variety of juices and cordials.