Tuesday, September 1, 2009

Company Profile -- Ferrero

This Splendid story began way back in 1946, in Italy, where, after the war, candy and confections were in short supply and were purchased mainly for special occasions from the local sweet shop. It was in the small town of Alba, northwest of Italy, that the master confectioner Pietro Ferrero developed a system that enabled him to mass-produce true quality confectionaries and offer them to consumers at reasonable prices.
That original Ferrero philosophy was based on a few simple principles:
Use only the highest-quality ingredients
Be unique! Never copy anyone else;
Manufacture with the most modern technology

In addition to the above principles includes, Procedures for ensuring consumers taste only the fresh possible products, as well as few very clever marketing, and thus the Ferrero story began to unfold.

The first Ferrero product introduced was Pasta Gianduja, a chocolate-hazelnut spread later,
re-named as Nutella®, and it was destined to become the #1 selling sweet spread in the world.
Since then the NUTELLA ® has never ceased to inspire and satisfy the palate of the world: from America to Europe, from Australia to Brazil, the NUTELLA ® with its unique taste and creamy, makes all agree. Thanks to its unique and inimitable recipe and use of simple ingredients and selected, can be an integral part of a breakfast, a snack with bread sticks or protagonist of a feast of hot stuff for pancakes! And if that's not enough, give vent to your imagination by creating cakes, desserts and snacks to NUTELLA ®. Since that first successful venture, Ferrero has gone a long way to introduce many of the most celebrated confectionery brands in the world.

Although Pietro Ferrero and his brother Giovanni had laid the groundwork for future company
Success, when both died in the early 1950's, it fell to Pietro's son, Michele Ferrero, to continue the pursuit of their vision, as Ferrero expanded across Europe and then abroad.Ferrero first moved beyond Italy in 1956, establishing both manufacturing facilities and offices in Germany. This was followed by new facilities in France in 1958.In the late 60's and early 70's, Michele Ferrero began a strong new phase of international expansion with sales offices and production facilities outside Europe. Ferrero U.S.A., Inc. was the first one to emerge, followed by Ferrero Canada, Ferrero Australia, Ferrero Ecuador, Ferrero Brazil, Ferrero Japan, and Ferrero Inc. in Puerto Rico.More recently, offices have been opened in Hungary, Poland and in the Czech Republic.

Products
In addition to Nutella, Ferrero produces many other products, including the chocolates Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, Confetteria Raffaello coconut cream candy, and the tic tac breath mints. A dark chocolate version of the Ferrero Rocher is also available, called the Ferrero Rondnoir, which contains pearl of dark chocolate in the center instead of a hazelnut, chocolate cream instead of Nutella and cruchy chocolate bits instead of crushed hazelnuts. There is also a coconut version, Confetteria Raffaello, which contains milk cream surrounding an almond and covered with meringue and shredded coconut. The Ferrero Prestige collection is a set of three: Rocher, Rondnoir, and a coconut version called Garden Coco. The Garden Coco candy is similar to Confetteria Raffaello, but has coconut cream instead of milk cream.
Ferrero also produces the kinder product series, including Kinder Surprise (also known as "Kinder Eggs"), Fiesta Ferrero, Kinder Chocolate bars, Kinder Happy Hippo, Kinder Maxi, Kinder Délice and Kinder Bueno

Ferrero is Superior because of its unique quality products which give tremendous pleasure to its consumers Worldwide.

The whole Ferrero Group closed the 2007-2008 financial year with a consolidated turnover of 6.2 billion euro, a 8.2% growth over the preceding year. The group- headed by the chief executive officers Pietro and Giovanni Ferrero has 38 operating companies, 14 companies, 14 factories and over 21,600 employees worldwide.

Monday, August 24, 2009

The Raging War of Search Engine Domain

Search Engine War
I still remem ber when my friend talked to me about the wonderful new search engine called ‘Google’ which provide the results in a fraction of second. Till then I kept using a myriad of search sites including some meta search sites. I started using it tentatively and in no time Google became the only search I use. For many years, primacy of Google in the search area was never challenged. It extended its reach as global depository of knowledge. Since the scale of its operation was huge, many of these initiatives were controversial too. Google books rubbed the publishers in the wrong side and many countries are not happy with Google maps. However, the growth of this firm has been phenomenal while extending its reach to many related areas.

Google’s presence and reach got people to think outside the box about how a PC works. Why not replace the operating system of a PC with the Internet browser itself? It is interesting to note that Google already made an announcement that it will be launching an OS based on its browser platform Chrome. While all these were taking place, an interesting development is the challenge to its search engine business from various quarters. These are not me too launches… it actually provides something better or different. Let’s review a few of these.

WolframAlpha (www.wolframalpha.com): Wolfram refers to Stephen Wolfram who is an entrepreneur and a scientist. He is a prodigy who published his first physics paper at 15, earned his Ph.D. from Caltech at 20 and two years later, in 1981, became the youngest MacArthur ''genius'' fellow. In 1988, he founded Wolfram Research Inc. to market his program, Mathematica. He always had an aura of genius and people use to bet that he will receive a Nobel prize but not sure whether it will be in Mathematics or Physics. He has proposed a new way of looking at science and universe through a series of patterns. I made many attempts to read his book ‘A new kind of science’ and failed. I always use to keep track of his activities and was not surprised when he made the announcement of the new search engine.
In the strict sense, this is not a search engine because it doesn’t give a list of websites containing the terms you have searched. Alternately, it is a computing platform and tries to answer the factual queries. WolframAlpha actually computes the answers to a wide range of questions — like questions that have factual answers such as “What country is Timbuktu in?” or “How many protons are in a hydrogen atom?” It also accepts open algebraic equations like lim(x->0) x/sin x. This yields the expected result, 1, a plot, and the series expansion as below.









A search of Bangalore will yield its position on India map, population, elevation and current climate. The tool also provides how it interprets your query. For example if you search ‘growth of Indian population’, it will state that it interpreted the query as ‘India population growth’. The result provides the population chart, average growth rate, life expectancy and population density.

No doubt that WolframAlpha provides many results which will wow you. But you also should be prepared to receive no results as it will not provide any result if it cannot interpret your query. We also will have to accept lower scope as my effort to get any reply related to BSE SENSEX failed.

BING (www.bing.com):- This a surprising offer from Microsoft. For long, the strategy of Microsoft has been ‘wait until somebody has it, and then copy it’. Hence, no body took this search engine offer from Microsoft seriously. However, now there is a shocker as in many ways Bing seems to be better than Google. There are even websites (like bing-vs-google.com) which provide Bing and Google results side by side. At a glance, both seems to look alike. However, just point your cursor over the Bing result and a popup balloon shows you the first few paragraphs of text on it. Without leaving the result list, you know if is going to be helpful.

Bing does a much better job providing associated information. For example, if you search for a celebrity’s name, it offers an attractive table of common-sense links: News, Movies, Quotes, Biography and Images. When you search for a sports team, you see Schedule, Tickets, Stadium, History and Wallpaper. When you search for a medical condition, that table offers Causes, Remedies, Treatment, Prognosis and News. It also provide related search which is organized neatly at the left panel. For example, if you search for analytics, it provide various options like web analytics, business analytics etc.

Both Bing and Google offer an Image Search page, where you can find photos from the Web of anyone or anything. On Bing, however, the results page scrolls continuously — you don’t have to keep clicking Next. More photos fit in less space, too, since all the text details (pixel size, file name, originating Web site) are hidden until you point at a thumbnail. And you can adjust the thumbnail size.
Bing has incorporated lot of improvements related shopping categories like: travel, shopping, health and local business information. These sorts of searches produce special displays that trounce Google’s text lists. For example, if you search for a flight, a table offers the cheapest fare (“$259 JFK>LAX”) and links to other deals. An icon tells you whether prices are about to go up, down or stay the same. That detail is brought to you by Farecast.com, which Microsoft bought last year.

Google is still way ahead on other kinds of searches, like movie showtimes: You get a complete table of nearby movies, complete with trailers, reviews and even links to IMDB.com (the Internet movie database). It also wins with maps and driving directions; it offers features like Street View (actual photos along your route) and the ability to drag the colored route line to alternative roadways with your mouse (to avoid a traffic jam or take a favorite shortcut). Bing still lacks some of Google’s mature additional services like book searches and Google News.

Don’t think that people will start dumping Google as it is a habit. Everyone already knows how to work it, and it may be built right into your Web browser. But it will be great if you can try Bing as well as WolframAlpha. Very soon you will find some queries which either of them might give better answer and save time.

Monday, June 8, 2009

The F1 Reader

Being an ardent F-1 fan, I consider it as almost my duty to spread the madness that is associated with racing. This is a read for the other maniacs like me and at the same time for those who wonder what this craze is all about. The blog will give you a recap of 2008; introduce you to the thrilling 2009 season that’s just begun and some other interesting technical details.

End of a fabulous 2008 season
The world of Formula-1 saw an exciting 2008 season. No traction control meant that more control was given to the drivers than to the software. Single tyre-supplier (Bridgestone) meant no longer Ferrari-Bridgestone could have the same level of partnership seen in the Schumacher era. Caps on the minimum number of races an engine is to be used and rev-limits meant that the teams were conservative yet daring in race strategies. 2008 season also saw 2 new additions to the F1-racing calendar. The Valencia-Spain street circuit and the first ever night race at the Marina Bay-Singapore street circuit stood up to the expectations of millions of fans. I was fortunate enough to have experienced Singapore night race in person! The race itself turned very interesting and on the hind-sight was crucial to decide the F1-Champion of 2009. And what a season finale at Brazil! The last lap drama saw the McLaren’s Lewis Hamilton being crowned F-1 Champion, the youngest ever, after he won by a single point from Ferrari’s Felipe Massa who had transformed himself from what the pundits say as a Boy to a Man in the course of 2008 season. With such an exciting end and rise in TRP’s (last seen in Schumacher’s era), 2009 season promised to be even more exciting.

2009 Rule Changes and Pre-Season
The 2009 season saw big changes in the rules and regulations. The pre-season development and testing clearly indicated what the season would be like. In brief the key-changes were:
· Tyres: 2009 see the return of slicks (grooveless tyres). This together with aerodynamic regulations means reduced performance at high-speed corners.
· Kinetic Energy Recovery Systems (KERS): Teams will be given an option of running the KERS. The use of KERS system means that normally wasted kinetic energy at braking will be available for reuse. Through a mechanical flywheel or an electrical battery an additional 80 horses will be available at the push of a button for about 7 secs in a lap. This means cars fitted with KERS could potentially run several tenths of a second faster.
· Aerodynamics Regulations: 2009 season will see more cleaner looking cars. Barge boards, winglets and turning vanes have been removed. The front wings are now lower and wider and the rear wings are taller and narrower. These changes have been made to reduce the down-force considerably. This would mean a lack of grip and more overtaking possibilities in the race.
· Engines: The teams can use only 8 engines for the entire 2009 season. These engines have been made to run at 18000 rpm compared to the 19000 rev-limit in 2008. Any additional engines used will mean a grid penalty of 10 places at the start of the race.

For more technical information on the 2009 rules please visit www.formula1.com

The recession – Bane for Honda-Boon for Brawn?
F-1 being an expensive and sponsorship driven sport, the recession did have its effect. Part of the changes to the rules was driven by the anticipated down-turn. But even this could not help and Honda had finally pulled the plug. At the end of 2008 season, Honda announced its decision and was up for sale. The Honda management did promise that the developments made thus far and the engineers working on the 2009 car will be available to the new owners for a smooth transition.

So just weeks before the start of the season, in a dramatic turn of events, the Honda Team’s race director, Ross Brawn, became the owner and re-christened the team as “Brawn GP”. Ross Brawn, the ace ex-Ferrari race strategist, stuck with the Honda Drivers – Jenson Button and Rubens Barrichelo. The team being short of an operating budget and lack of sponsors, Jenson Button took a pay-cut to help the team which later turned out to be a master stroke and showed the world what a leader he is.

Pre-season testing showed the top teams were not at their best. Both Ferrari and McLaren were struggling both on reliability and race pace. The BMW’s, Renault, Toyota and Williams were showing promise and Red-Bulls were ready to bring surprises. Just a month before season start, Brawn GP mostly developed by Honda but now fitted with Mercedes engines startled the world by running at exhilarating pace. Week after week they beat the other teams while testing.

2009 Season
With such promise coupled with unpredictability the 2009 season kicked-off in Australia. Brawn GP stunned everybody and reigned supreme in Australia. They raised the bar and won many praises including the rivals. From a team that was close to being dissolved, they regrouped within a few weeks and showed the world that they can be the World Champs. McLarens started off their season on a bad note. The 2009 famous lie-gate scandal tarnished their image. Lewis Hamilton, the defending champion, apologized and few officials from McLaren were taken to court after which a few heads rolled in the McLaren management. They have left a bad taste and so far in the season have not recovered yet.

6 races have been completed thus far in 2009 and various teams have shown their mettle. Jenson Button is currently running away with the championship having won 5 of the 6. But a raw young talent in the form of Sebastein Vettel is in hot pursuit. Vettel driving the legendary Adrian Newey designed Red-Bulls is showing the world why the Germans call him the successor to Schumi. His fantastic drive in the Chinese Grand Prix in the rain conditions surely emulated the original “Regenmeister”. It is little wonder that it was Schumacher who identified this young talent. He is for me the future of F-1 along with Rosberg, Alonso and Hamilton.

So where are the Ferraris and the McLarens this year-the teams who almost always are at the top? F-1 is as much a sport on the racing track as it is engineering on the drawing board. Part of the aero regulations this year was to redesign the diffusers. Various teams interpreted the new regulations differently. 4 teams including Brawn GP interpreted so very intelligently that the diffusers alone gave them an advantage of more than half a second per lap. Ferraris and McLaren cried foul at these interpretations. After weeks of discussion with FIA (Federation Internationale de l'Automobile) Courts, the Brawns and 3 other teams were deemed legal. This meant the rest had to do the catch up act, which will not happen until mid-season. To read more on the diffuser visit www.racecar-engineering.com/articles/f1/313897/diffusers-they-are-legal.html

Secondly the KERS has been a boon in disguise for the team not running with themJ. The additional weight carried by the electrical battery or the mechanical fly-wheel has offset the performance gain from the KERS. As many as 5 teams started the 2009 season with KERS but at the end of 5 races only 2 teams have them. And you guessed it right – they are the Ferraris and McLarens. What definitely is commendable is these two teams are relentless in their pursuit of new technology. Ferraris are gaining by the day and have now closed the gap to the leaders. McLarens are struggling currently but they are known to bounce back strongly.

2009 season will feature a new circuit Yas-Marina at Abu Dhabi. This is a street-circuit and is being termed as the Arabian version of Monaco GP. The mid-season will also see the new regulations for 2010. Max Mosley, president of FIA, has proposed a £40 million budget cap for 2010. This has raised appreciations from various teams. But Ferrari has threatened to pull out of F-1. This new burning issue, which is unnecessary in such a thrilling season, needs to be resolved quickly in the coming weeks.

2009 is going to see a new F-1 champ for sure. Could it be Jenson Button or Sebastein Vettel remains to be seen? But one thing is for sure – this season will be one of the most exciting ones. Me, being a passionate Ferrari fan am hoping that Ferrari will bounce back strongly and set themselves up for a fantastic 2010. And someday would love to see Alonso and Vettel drive those Scarlet Prancing Horses.

Company Profile -- MARS

Mars – the name brings in images of all kinds of mouth watering confectionary items including chocolates, candies and snack bars. Although Mars is the household name for chocolates and candies, it also holds a dominant position in several other markets like snack foods, pet care products, main meal foods, electronic automated payment systems and soft drink vending. Mars is one of the most successful and largest family owned businesses in the world.

Mars began in 1911 as the Mar-o-bar Co., a snack food business founded by Frank.C.Mars of Tacoma, Washington. Although it initially started with producing a variety of butter cream candies, soon a number of new products got introduced. These included the famous Snickers and Milky Way Bars. The list kept growing longer as the sales also kept rising in leaps and bounds. The famous M&M’s peanut chocolate candies were introduced.

In 1943 Forrest Mars, son of Frank Mars ventured into the main meal business which included a wide selection of rice products, including whole grain, savory, and boil-in-bag, fast cook, instant, and frozen rice as well as other products. Mars was the rice supplier of the U.S. army and they continued to do so through out World War II. Later on, the rice company came to be known as Uncle Ben’s, one of the most popular global rice brands in the market today. The name was kept after a locally famous rice grower, known for growing high quality rice.

By 1968, Mars, already the largest dog food packer in the world acquired a dog food company named Kal Kan Foods Inc. As Mars kept expanding its pet food business,
they formed the Waltham Centre for Pet Nutrition to study the nutritional preferences and needs of pet animals. Not only this institute helped in the development of new products, it also became a global authority on pet care and nutrition. Mars is the manufacturer of some of the most famous names in pet food like Pedigree, Whiskas and Sheba.

In1969, Mars entered the electronics business as Mars Electronics International (MEI) began operation in the UK and expanded to US. MEI introduced the electronics vending machine to the world. Gradually MEI expanded its product portfolio to advanced bill technology and advanced payment systems. In 1987, MEI U.S> and MEI UK merged to create the largest international manufacturer of electronic coin machines.

As Mars went on expanding its product lines in the confectionary business,
a historic battle was fought between Hershey’s, the then leader in confectioners, and Mars, the emerging leader. Hershey’s introduced a number of product innovations to stay at the top of the market. In 1988, Hershey’s acquired Cadbury’s Schweppes U.S. division and thus surpassed Mars as the market leader. However, Mars’ fortune was favored by 1991 as it captured the top position riding on the success of its peanut butter M&M’s.

Mars currently is head quartered at McLean, Virginia, USA. The European division is headquartered at Brussels, Belgium. The European division was known as Masterfoods till 2007. In 2007 Mars declared that all divisions will adopt the name Mars. However, Masterfoods continues to be the brand name for food products in Australia.

In a major business move, in 2008, Mars merged with Wrigley, the world’s largest chewing-gum manufacturer and thus created a behemoth of a confectionery.

Mars operates on the 5 principles of quality, responsibility, mutuality, efficiency and freedom. Even though they are a family owned private business, they claim that these 5 principles not only ensure better business results but also maintain business ethics. The most prominent involvement of Mars in social activities is the ‘Cocoa Sustainability’ drive. This consists of a range of activities that ensure sustained future supplies of cocoa and a responsible approach towards its production that benefits both environment and community of the producers. In their own words, “We, at Mars Incorporated, home of some of the world’s most loved confectionery products, are a major user of cocoa. The values by which we have always operated inspire us everyday to seek the most responsible methods of cocoa production, whereby, the entire supply chain shares mutual benefit from the harvesting of this unique and fragile crop.” (www.mars.com)

'Good products plus good people makes a good business' was one of Forrest Mars, Sr.'s guidelines for running the company he founded. It is a formula to which Mars has always adhered.

Tuesday, March 24, 2009

Indian Banking:A perspective

In this phase of uncertainty where the banking sector is witnessing a world of chaos and big names are found to be tumbling like a pack of cards, the Indian Banking sector has shown a remarkable resilience. This throws certain lessons that the world may well catch up. An attempt has been made to trace the evolution of banking sector in India and analyze the reasons for this resilience as also to pinpoint the challenges that lie ahead.

Historical Perspective:
The history of banking in India is probably as old as the civilization itself. The practice of money lending can be traced to the Vedic period i.e. 2000 to 1400 BC. While references to professional banking can be traced to as early as 500 B.C. Kautilya in his famous work “Arthashastra” has given thought provoking ideas in relation to creditors, lenders and lending rates. Interestingly, the work also documents the norms for banks going into liquidation. In that early age where information and communication was a scarce commodity, an extensive network of Indian Banking Houses existed connecting all commercial cities/towns. They had their own inland Bills of exchange (commonly called Hundis) which were significant forms of transactions. The system was founded purely on mutual trust without any securitization whatsoever. The dishonoring of Hundis was almost unheard of and was a crime second to none.

With such a rich cultural heritage, it does not seem strange that a certain semblance of that heritage continues right from executive decisions to grass root banking.

However, the credit for introducing a formal banking architecture, as the world knows it today, goes to the British. The beginning was made with the establishment of The Bank of Bengal, The Bank of Bombay and The Bank of Madras (collectively referred to as the Presidency Banks). The pre independence era was entirely dominated by the private players. The central Bank of the country was established in 1935 which was subsequently nationalized in 1948. Another step forward was the enactment of The Banking Regulation Act in 1949.

With the dawn of Independence, the focus of the policymakers shifted from “Class Banking” to “Mass Banking”. This is evident from the nationalization of 14 banks in 1969 while another 6 banks were further nationalized in 1980. Till the late 90s, the sector witnessed a reasonable growth but the expansion was invariably dictated by a socialistic bent of mind with little or no concern for profitability or quality services.

The decade of 90s witnessed the ushering in of pro liberalization policies in an attempt to integrate the economy with the so-called global village and unlock the depressed purchasing power of a large populace. In the last part of the decade the government allowed the private players to set up shop in this sector at a fast pace which was meager in the pre-liberalization era. The sector today spans 82 commercial banks, 92 Regional Rural Banks, 4 Local Area Banks, 1813 Urban Cooperative Banks and 107497 rural cooperative credit institutions. In spite of the tremendous growth clocked in by the private sector and the foreign banks, 75% of the total banking assets continues to be in the domain of public sector banks.
Financial Crisis:
At a time, when two words, namely “Sub prime” and “Bailout” have become the buzzwords of the economic world, the Indian Banking sector has stood its ground with minimum Governmental intervention, except for elevating the public sentiment. Barring one private sector Bank, the exposure to US crisis has been minimal, with majority of the Banks reporting strong balance sheets growth. The reasons are not far to seek and are a combination of our psychological mind set and strong economic realities. As has oft been repeated to the point of boredom, the US crisis has been a result of indiscretion on the part of the bankers who presumed that home prices can only increase. This upbeat sentiment got transferred right from Banks to Securities firms and there from to the Investment Banks, who sold their complex collaterized Debt Obligations to Hedge funds and Private equity players. However, while more and more sophisticated instruments were brought in vogue, the original lenders had conveniently transferred their risk to others so that they had no stake in performance or otherwise of the borrowers. In this context, the words of former Fed Chairman, Alan Greenspan in his memoir “The Age of Turbulence: Adventures in a New World” are worth mentioning. He writes, “I was aware that the loosening of mortgage credit terms for sub prime borrowers increases financial risk…..but I believed that the benefits of broadened home ownership are worth the risk”. In short, the crisis was primarily due to misplaced conceptions and overly optimistic notions. While the governments the world over were busy doling out gargantuan bail out packages and desperately trying to put the financial system in shape, there is one economy where the policy makers have only one job to do and that is to hold press conferences to lift public sentiment while not worrying about the crash of the Banking sector. That economy is India: often touted as a Tortoise, but as the old story goes, the rabbits usually lose out.

The Story of the Tortoise
As with the tortoise, Indians by nature, dispel things sophisticated and are comfortable with chaos and disorder, two things that are a part of every Indian’s ordinary life. When tongue twisters like collateralized Debt Obligations were being lapped up by the savvy Bankers and Fund Managers the world over, we continued to revel in our immature securities market. The net result is that the lenders maintain the risks on their books and so remain prudent and continue to be the stakeholders in the performance of their assets. In India the relationship between the lender and the borrower is like a marriage made in heaven-till death do us apart, while the US relationship remained to be under silos. The first moral of the story – complexity does not always breed efficiency and liquidity rather adds up to the confusion and then results in profound suspicion.

The existence of black money in the system has often been derided for the ills of the economy but it has proved to be a blessing in disguise for the Banking system. Any one who has transacted a real estate deal would reveal that a majority of such transactions involve an element of black money. This has an interesting repercussion. When any such real estate transaction is proposed to be financed, the Banker would usually have to bolster the claim of the borrower because the income evidenced by the documents would usually be far less than the actual. Further the margin money in such a transaction would be far ahead of what would be insisted upon by the Bank. Consequentially, the borrower has a significantly higher stake in the performance of his part of the contractual obligation. The risk of defaulting on the loan and finding one’s name in the morning newspaper on initiation of legal proceedings carries a moral hazard, which a large proportion of the Indians would be loath to invite upon them.

It would not be misplaced to point out the contribution of the legislature in this regard. The very nature of Indian polity, where a wide range of political forces exist, has ensured that the process of liberalization has been slow with a lot of heated debates interspersed in between. The economic reforms have been undertaken in a gradual and sequential manner. To give credit where it’s due, the successive governments have adopted international best practices with India specific conditions, while stepping up prudential regulations. Instead of plunging head on into the turbulent racecourse, the tortoise has firstly watched the bloodshed caused to the rabbit and then calibrated its response. What it means is that a lot of contentious issues have been resolved after considerable debates and while the economy has opened up, the integration with the world economy has been done with a cautious approach. The moral- Regulations ought not to be enacted in response to a crisis but in anticipation thereof.

At the risk of sounding repetitive, Indians as a class have often resorted to the maternal wisdom of living within their means so that the debt exposure of an average Indian is miniscule when compared to that of an average US citizen. When stock markets the world over were the darling of the masses, the Indians continued to stock up astronomical piles of gold, which today proves to be the best investment that anybody could have ever made. The Moral: It pays to stick to conventional wisdom.

Notwithstanding the immunity to global crisis, the Indian Banking sector faces considerable challenges in the long run and must gear up in seeking out wisdom from this financial bloodshed.

The Road Ahead:
The Indian economy is believed to be poised to become the fourth largest economy by 2025, but as the old saying goes “Finance follows Economics”. A vibrant banking sector has to be ensured to support the growing economy. More than ever, the sector requires new and upgraded skills in relation to sales, marketing, credit and operation. Therein the competition from the foreign banks is going to intensify in the times to come. It is estimated that the sector would require capital infusion to the tune of Rs 600 Billion to fund the growth in advances, non- performing loan write offs and investment in IT and human capital upgradation. The sector ought not to expect windfall treasury gains that decade long secular decline in interest rates provided, which in turn would expose weaker banks.
The biggest challenge probably lies in increasing the penetration of the banking services. It is estimated that only 27% of the rural farming population has access to banking services. There lies a potential to generate huge volumes of deposits simply by geographical expansion.
Although the Reserve Bank of India has taken creditable steps in popularizing no frills accounts yet a lot needs to be done in this regard.

Taking cue from the American fiasco, urgent steps need to be taken in regard to sharing of credit information of potential borrowers. Though such a mechanism does exist, the public sector Banks have been reluctant in sharing such information.
The Management success would largely depend on capability upgradation, adoption of value-creating Mergers & Acquisitions as a growth avenue and development of innovative business models to access the tremendous opportunities that lie ahead.

In Hindsight:

The global recession has thrown up serious challenges for the financial as well as real sector. The fact remains—although financial sector remained buoyant in the course of uncertainty but the world financial crisis has percolated its aftermath into the real sector. Further hindrance in the growth of real sector can have devastating effect again on financial sector. It is still believed that the Indian economy is going to be one of the main drivers of the growth engine. In such an expected scenario, bank boardrooms must gear up to meet the challenges while retaining the competitive edge.

Procter & Gamble:Company Profile

The Procter & Gamble Company (P&G) is a brand behemoth. The Company is focused on providing consumer goods products to improve the lives of the world's consumers. The company operates through three global business units (GBU): Beauty, Health and Well-Being, and Household Care. Some 25 of P&G's brands are billion-dollar sellers, including Gillette Fusion, Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella, among others. P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation. In 2007, P&G spent more than any other company on U.S. advertising; the $2.62 billion it spent is almost twice as much as General Motors. P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.

Procter & Gamble is a fortune 500 company based in Cincinnati Ohio. It is the 23rd largest US Company by revenue and 14th largest by profit. Today, the Company markets over 300 branded products in more than 160 countries. The Company has operations in over 80 countries through its Market Development Organization "MDO" having dedicated retail customer, trade channel and country-specific teams for building the Company's brands in local markets. It is organized along seven geographic areas: North America, Western Europe, Northeast Asia, Latin America, Central and Eastern Europe/Middle East/Africa, Greater China and ASEAN/Australasia/India.

A Chance Meeting of Minds

William Procter, a candle maker from England and James Gamble, a soap maker from Ireland might never have met had they not married sisters, Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. In 1837, as a result of Alexander Norris' suggestion, a bold new enterprise was born: Procter & Gamble. On April 12, 1837, William Procter and James Gamble start making and selling their soap and candles. On August 22, they formalized their business relationship by pledging $3,596.47 apiece. The formal partnership agreement is signed on October 31, 1837.

The Moon and Stars

Procter & Gamble (P&C) has one of the most well-known trademarks in the world—a man in the moon surrounded by stars. The trademark originated in the early 1850s as a symbol for P&G Star brand candles. This was during a time when most products did not carry a recognizable brand name. The original trademark included a star, which eventually became thirteen stars symbolizing the thirteen original American colonies. The man-in-the-moon was added because it was a popular decoration during the 1800s. In 1882, the trademark was officially registered with the U.S. Patent Office.

Soap Operas

Procter & Gamble produced and sponsored the first radio opera in the 1930s, which is now popularly called as soap operas. Procter and Gamble's being known for detergents (soaps) was probably the genesis of the term "soap opera". When the medium switched to television in the 1950s and 1960s, most of the new serials were sponsored and produced by the company.

Ivory Soap

James Norris Gamble, son of James Gamble, who was a chemist began working on for a new white soap. It was in 1875, through the carelessness of a fellow worker, one of the machines used in soap making process left running too long. As a result, too much air entered the soap, which caused it to "float". It was known simply as "P&G White Soap". In 1879, white soap was marketed as “Ivory soap” with unique size, shape and purity.

The Tide Changes

In 1946, Procter & Gamble scored big with two new products, Prell shampoo and Tide laundry detergent. Tide worked better than other detergents becoming America’s favorite laundry soap. Several more products were released: Crest, the first fluoride toothpaste to fight cavities (1955); Downy, a liquid fabric softener for use in washing machines (1960); and Pampers, the first disposable diaper (1961). The company also bought two well-known businesses, Charmin Paper Mills, which produced toilet tissue, paper towels, and napkins, and Folgers Coffee, a premier coffee producer.

The 1970s and 1980s were decades of expansion. Procter & Gamble purchased more companies and opened new factories. In 1984, Procter & Gamble added a new dimension to its most visible and popular product, Tide laundry detergent, by introducing Liquid Tide. In 1986, came the first shampoo and conditioner combined into one bottle, called Pert Plus. Next in the line was the company’s push into makeup and perfumes, with the purchase of Noxell, which owned the Cover Girl, Noxzema, and Clarion brands. Procter & Gamble had now entered the all-important teen market. Targeting the younger generation, P&G bought Sunny Delight brand of juice drinks in 1989, which was very successful in US and UK.

The Twenty-First Century and Beyond

Some of the company's major purchases include Old Spice bath and body products for men (1990), Max Factor makeup (1991), Giorgio Beverly Hills perfumes (1994), Iams Company pet foods (1999), and Clairol hair care products (2001). The company sold its Duncan Hines cake and cookie business in 1998 and its once-famous Crisco shortening in 2001. New household products like Febreze odor-fighting sprays and Swiffer cleaning wipes were launched, as well as more shampoo varieties such as Pantene Pro-V.

By 2002, Procter & Gamble had reorganized its entire business to focus on the global growth of its famous brands and to add new products ahead of its competitors. Its biggest buy in company history is Gillette in 2005, forming the largest consumer goods company and placing the Anglo-Dutch Unilever into second place. This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their basket.

Procter & Gamble, a company with record revenues of $76 billion and which spends more than $2 billion on research and development, continues to offer products that appeal to every age group: from infants (diapers and baby wipes) to teenagers (Cover Girl makeup, Hawaiian Punch, Pringles potato chips) to parents and grandparents (prescriptions, bath and body care products) to even cats and dogs (lams pet food and treats). That's a remarkable feat for a small soap and candle company.

Friday, November 28, 2008

COMPANY PROFILE OF SCHWEPPES :

BRAND HISTORY:

In the late eighteenth century, Johann Jacob Schweppe, a German watchmaker and amateur scientist, developed an efficient process to manufacture carbonated mineral water. He founded the Schweppes Company in Geneva in 1783, but later moved to London in the year 1790 to develop the business there. Schweppes was named after Schweppe. In the early 1800s, the firm continued to establish itself on a national scale. During this period it faced challenges from many competitors and imitators but Schweppes managed to retain its position. The firm continued to establish itself on a national scale. By 1831 Schweppes had become the suppliers of Soda Water. The business then extended to include new products called Flavored soft drinks such as lemonade .Their product range continued to expand in 1870’s with the inclusion of Tonic Water .The company witnessed unprecedented growth over the years. By 1957, it had increased its reach and introduced bitter lemon to their product range .In 1969, the Schweppes Ltd, merged with the Cadbury group Ltd, to create Cadbury Schweppes plc.In 1999 the Schweppes brand was sold in some countries to the Coco Cola company.
Over the few years Schweppes have broadened its range to cover not only bitter and mixer products but also fruit flavored soft drinks with exciting blends of different fruit.

PACKAGING HISTORY:
Schweppes had its unique packaging history. It used three different types of bottle during the period 1791 to 1831:
1. The first launch in the market was a half pint Hamilton bottle in olive green glass, embossed as 'J Schweppes & Co, Genuine Superior Aerated Waters, 79 Margaret Street'.
2. Then a sort of similar shape bottle was brought into the market, but in salt-glazed, brown stoneware.
3. After that a flat-bottomed egg shaped, stoneware ginger beer bottle, in brown salt-glaze, appeared in the market.
At the beginning of 1831, J. Schweppe & Co moved to 51 Berners Street. The Berners Street egg-soda was the principal bottle used by the company until the turn of the century.

By the year 1987, flat-bottomed egg-soda bottle, which could stand upright, was introduced. This remained in use until about 1925. Around 1910, crown corks were replaced by wired-on corks.



Ginger Ale was in a straight-sided, dark green bottle, with wired-on cork covered in silver tinfoil. There was a label on the body and on the neck. All bottles either incorporated the Royal Warrant or had the word 'Schweppes' embossed vertically on the side.With the war over, Schweppes decided to standardise all its bottles, other thanan Ginger Beer and Seltzer. There were two sizes only: 10 ounces and 6 ounces. All bottles were pale green, except for Ginger Ale, being dark green in colour. In 1922, a third size was added, for Soda Water only. This was a small bottle that became known as a 'Schweplet' .

In 2003, Schweppes introduces a new bottle shape, a contemporary rendition of the traditional Schweppes 'egg soda' bottle.
ADVERTISING ACTIVITIES OF SCHWEPPES:

Since 1900’s, humour sophistication and maturity have been the main hallmark for Schweppes’s advertising activities. But its advertisement first appeared in London newspaper’s when it started producing mineral water. From 1920 onward’s it started expanding it’ s advertising ranges through glossy magazines, in theatres.Over the years their advertisement were accompanied by several promotional activities.1950’s was the post war era which brought successful campaigns such as “Schweppervescence”.During 1960 it developed its first tv campaign. Over the years, its advertising campaigns witnessed its creative use of brand names.Examples appear even in the early slogans, such as 'Thirsty-take the necessary Schweppes', 'Schweppervescence', 'Schweppshire' and 'Schhh... You Know Who'.And it still continuing its advertising campaigns with lots of creativity and campaigns.


Currently Schweppes is manufactured by Dr Pepper Snapple Group in the USA.In the European countries it is manufactured by the Coco Cola company.
The 'Schweppes' product range now includes: its classic
· 'Schweppes' Lemonade; original
· 'Schweppes' Bitter Lemon;
· 'Schweppes' Indian Tonic Water;
· 'Schweppes' Ginger Ale; 'Schweppes' Soda Water;
· 'Schweppes' Russchian (perfect mixed with Vodka) and a
· Variety of juices and cordials.