This Splendid story began way back in 1946, in Italy, where, after the war, candy and confections were in short supply and were purchased mainly for special occasions from the local sweet shop. It was in the small town of Alba, northwest of Italy, that the master confectioner Pietro Ferrero developed a system that enabled him to mass-produce true quality confectionaries and offer them to consumers at reasonable prices.
That original Ferrero philosophy was based on a few simple principles:
Use only the highest-quality ingredients
Be unique! Never copy anyone else;
Manufacture with the most modern technology
In addition to the above principles includes, Procedures for ensuring consumers taste only the fresh possible products, as well as few very clever marketing, and thus the Ferrero story began to unfold.
The first Ferrero product introduced was Pasta Gianduja, a chocolate-hazelnut spread later,
re-named as Nutella®, and it was destined to become the #1 selling sweet spread in the world.
Since then the NUTELLA ® has never ceased to inspire and satisfy the palate of the world: from America to Europe, from Australia to Brazil, the NUTELLA ® with its unique taste and creamy, makes all agree. Thanks to its unique and inimitable recipe and use of simple ingredients and selected, can be an integral part of a breakfast, a snack with bread sticks or protagonist of a feast of hot stuff for pancakes! And if that's not enough, give vent to your imagination by creating cakes, desserts and snacks to NUTELLA ®. Since that first successful venture, Ferrero has gone a long way to introduce many of the most celebrated confectionery brands in the world.
Although Pietro Ferrero and his brother Giovanni had laid the groundwork for future company
Success, when both died in the early 1950's, it fell to Pietro's son, Michele Ferrero, to continue the pursuit of their vision, as Ferrero expanded across Europe and then abroad.Ferrero first moved beyond Italy in 1956, establishing both manufacturing facilities and offices in Germany. This was followed by new facilities in France in 1958.In the late 60's and early 70's, Michele Ferrero began a strong new phase of international expansion with sales offices and production facilities outside Europe. Ferrero U.S.A., Inc. was the first one to emerge, followed by Ferrero Canada, Ferrero Australia, Ferrero Ecuador, Ferrero Brazil, Ferrero Japan, and Ferrero Inc. in Puerto Rico.More recently, offices have been opened in Hungary, Poland and in the Czech Republic.
Products
In addition to Nutella, Ferrero produces many other products, including the chocolates Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, Confetteria Raffaello coconut cream candy, and the tic tac breath mints. A dark chocolate version of the Ferrero Rocher is also available, called the Ferrero Rondnoir, which contains pearl of dark chocolate in the center instead of a hazelnut, chocolate cream instead of Nutella and cruchy chocolate bits instead of crushed hazelnuts. There is also a coconut version, Confetteria Raffaello, which contains milk cream surrounding an almond and covered with meringue and shredded coconut. The Ferrero Prestige collection is a set of three: Rocher, Rondnoir, and a coconut version called Garden Coco. The Garden Coco candy is similar to Confetteria Raffaello, but has coconut cream instead of milk cream.
Ferrero also produces the kinder product series, including Kinder Surprise (also known as "Kinder Eggs"), Fiesta Ferrero, Kinder Chocolate bars, Kinder Happy Hippo, Kinder Maxi, Kinder Délice and Kinder Bueno
Ferrero is Superior because of its unique quality products which give tremendous pleasure to its consumers Worldwide.
The whole Ferrero Group closed the 2007-2008 financial year with a consolidated turnover of 6.2 billion euro, a 8.2% growth over the preceding year. The group- headed by the chief executive officers Pietro and Giovanni Ferrero has 38 operating companies, 14 companies, 14 factories and over 21,600 employees worldwide.
